How to Do Keyword Research Like a Pro

Master the Foundation of SEO Success with RankON Technologies

In the competitive digital landscape, keyword research is the backbone of every successful SEO strategy. Whether you're launching a blog, running an e-commerce store, or optimizing a service-based website, understanding what your audience is searching for is crucial.

At RankON Technologies, we know the value of data-driven keyword strategies. Here's a complete guide on how to do keyword research like a pro and drive real, organic traffic to your site.

What is Keyword Research?

Keyword research is the process of identifying the words and phrases people use in search engines when looking for products, services, or information. These keywords help guide your content creation, SEO Strategy, and marketing campaigns.

Why Keyword Research is Essential

Understand User Intent
Create Relevant Content
Boost Organic Traffic
Improve SEO Rankings
Stay Ahead of Competitors

Step-by-Step Guide to Doing Keyword Research Like a Pro

Define Your Goals

Before diving into tools, determine:

Who is your target audience?
What are your business objectives?
Are you focusing on awareness, conversions, or both?

This clarity helps align keyword strategy with business outcomes.

Brainstorm Seed Keywords

Seed keywords are the basic terms related to your niche. For example, if you run a digital marketing agency, your seed keywords might include:

Digital marketing
SEO services
Social media marketing

These serve as the starting point for your research.

Use Professional Keyword Research Tools

Here are some popular tools we recommend at RankON:

Google Keyword Planner – Best for starting with broad data.
Ahrefs – Ideal for keyword difficulty, traffic, and competitive analysis.
SEMrush – Great for keyword trends and competitor keywords.
Ubersuggest – Free and beginner-friendly tool for suggestions.
Answer the Public – Understand how people phrase questions.

Analyze Search Volume & Keyword Difficulty

Look for a balance:

High search volume means more potential traffic.
Low to medium keyword difficulty increases chances of ranking.

Pro Tip: Don't always aim for high-volume keywords—long-tail keywords (e.g., “best local SEO services in India”) often convert better.

Focus on User Intent

There are four types of search intent:

Informational: Looking for knowledge (e.g., “how does SEO work”)
Navigational: Looking for a specific brand or site
Transactional: Ready to buy or take action (e.g., “buy SEO tools online”)
Commercial: Research before purchase (e.g., “best SEO tools 2025”)

Choose keywords based on the intent that matches your content goals.

Spy on Your Competitors

Use tools like Ahrefs or SEMrush to find out:

What keywords your competitors rank for
Gaps in their keyword strategy
Opportunities you can capitalize on

This helps you refine your own keyword list.

Group & Prioritize Keywords

Organize your keywords by:

Topic or theme
Buyer's journey stage (Awareness, Consideration, Decision)
Intent and relevance

Prioritize based on ROI potential, not just volume.

Track and Refine Regularly

Keyword research is not a one-time task. At RankON Technologies, we continuously monitor keyword performance and refine strategies based on:

Trends
Search engine updates
Audience behavior

Use tools like Google Search Console and Google Analytics for ongoing tracking.

Pro Tips from RankON Technologies

Use LSI (Latent Semantic Indexing) keywords to strengthen topical relevance.
Optimize for voice search using natural and conversational phrases.
Don't ignore local keywords for location-based SEO.
Keep an eye on Google Trends for seasonal or emerging terms.

Final Thoughts

Keyword research done right is the foundation of powerful SEO. By following these expert-level steps, you can drive meaningful traffic, boost conversions, and stay ahead in the digital game.

Need help with your keyword strategy?

Partner with RankON Technologies — your trusted SEO experts!